Sponsorship at the show provides a strategic opportunity to align your brand with a world-leading business event series and connect directly with your target market.

Designed to deliver meaningful visibility before, during, and after the two-day event, our packages span pre-event promotion through to post-show engagement. From keynote theatre alignment and headline registration branding to integrated content and on-site activations, each opportunity is built to generate sustained exposure and measurable commercial impact. We take a collaborative, consultative approach and welcome tailored concepts, whether distinctive brand activations or thought-leadership roles, ensuring powerful visibility within a defined and engaged audience.

Registration Page

When thousands of our visitors register in the lead-up to the show, registration page sponsorship puts your brand front and centre. Your branding, along with a customised question of your choice and opt-in option will appear on the registration page and then consenting data is shared with you, providing a direct route to qualified leads. 

Speed Networking

By sponsoring our iconic Speed Networking feature, your brand takes a leading position at the show’s busiest and most fast-paced area. You will get prominent visibility with a highly engaged, cross-industry audience, exclusive access to the speed networking registration list, and have the opportunity to host your own sessions, providing lead data while strengthening your brand’s position as a market leader.

Coffee & Networking Area

This central area is where visitors, speakers, and exhibitors connect, exchange ideas, and plan their next meetings between sessions. As a sponsor, the area will have your branding, messaging, and logo displayed, providing repeated exposure and visibility to a broad cross-section of attendees in a high-traffic area throughout the day.

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Exhibitor Party

Each year we host a networking drinks party following the first day of the show, bringing together our exhibitors and sponsors with complimentary drinks at a nearby venue. Sponsoring this exclusive, invitation-only event gives your brand high-profile visibility on invitations and entrance signage, while providing the opportunity to engage attendees, build awareness and rapport, and address the audience at the start of the party.

Run a Masterclass with us

Masterclass sponsorship gives your business the chance to run focused sessions across both days of the show, putting your business front and centre of thought leadership and education at the event. You set the agenda, lead the conversation, and showcase your expertise to a pre-registered, highly relevant audience. Ahead of the event, our campaign drives targeted registrations, and after the show, you’ll receive the full contact details of all registrants, giving you a valuable set of qualified leads.

Show Bag

Put your brand in the hands of every visitor from the moment they arrive. As the official show bag sponsor, your branding travels with visitors throughout the exhibition, into sessions, and across the show floor, ensuring repeated, high-impact exposure. It’s a tangible, everyday reminder of your business and an opportunity to make your brand part of the visitor experience, visible, useful, and impossible to ignore.

2027 Sponsorship

For further information on sponsorship please get in touch with our Event Director Jacob Makin, via jacob.makin@bsmexpo.com, contact the team directly on +44 (0)1173134746, or fill out the form below.