The Business Show is the world’s leading event dedicated to supporting SMEs, startups, and entrepreneurs as they build and scale their business.

For over 25 years, we've brought founders and business owners across the globe together, providing access to practical insights, business connections, and a curated selection of the latest products and services, all focused on turning strong ideas into real, sustainable growth.

Now expanding further across Europe, The Business Show will launch in Amsterdam on the 10th & 11th February 2027. Amsterdam’s international and open business culture built on trade, innovation, and collaboration, makes it a perfect location for the next edition of the show.

The city offers an appealing, exciting and scalable base for many upcoming entrepreneurs and brands.

TAKE A LOOK AT OUR RECENT LONDON SHOWREEL...

—

WHAT'S ON IN AMSTERDAM...

Masterclasses give founders actionable insights from experienced professionals who’ve navigated the challenges and opportunities when it comes to growing a business.

Find Out More

Picture making more business connections in an hour than most do in their career. That’s Speed Networking, a high-energy session of mini-meetings built for maximum impact.

Find Out More

Our show features a full agenda of business seminars, showcasing leading European speakers shaping the future of business.

Find Out More

The Amsterdam edition highlights leading European products and services, with exhibitors presenting the latest innovations across major business sectors. Discover cutting-edge solutions in marketing, AI and automation, digital tools, finance, HR and recruitment, e-commerce, and more. It’s the ideal opportunity to explore, evaluate, and connect.

LEARN MORE ABOUT EXHIBITING

The Business Show World Series...

We produce award-winning editions around the world across a wide range of sectors, driven by our mission to connect and unite business owners and entrepreneurs globally.