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Maria Ursu
SESSION TITLE
Mobilising Leaders for Growth Amit Uncertainty
SESSION DESCRIPTION
Organizations have never demanded more of their leaders — and leaders have never been less prepared to deliver. Only 8%
of executives demonstrate strong change leadership. Middle manager burnout has reached its highest point on record. The
Great Flattening has removed the very people responsible for executing transformation. This session explores why the hero-
leader model is broken and how CHROs can build change as an organizational habit, not a heroic act.
ABOUT MARIA URSU
Maria Ursu is a strategic HR leader with nearly 18 years of experience transforming people functions into drivers of business growth. Currently HR Director at Booking.com's
Marketplace division, she operates at the BU leadership level partnering with senior executives on organizational design, leadership development, and performance strategy.
Maria's career spans some of the world's most dynamic global tech and telecoms companies — including Uber, where she led HR across EMEA, LATAM, and APAC, and Vodafone,
where she held senior roles in Italy, the UK, and Czechia. She brings a rare combination of international depth and hands-on expertise in organizational change, talent management,
and building cultures where people and business thrive together.
A sought-after voice on the future of HR, Maria has spoken on culture architecture, real-tim performance management, and leading with purpose in complex, fast-moving environments.