Magnus Egeberg
SESSION TITLE
How to drive visibility and positioning in the SME segment
SESSION DESCRIPTION
Magnus Egeberg shares how to strengthen visibility and positioning in the SME segment by turning customer insight into clear value propositions, relevant partnerships, and consistent communication. The keynote explores how to cut through the noise, build trust, and connect with SMEs in ways that drive both engagement and long-term growth in an increasingly competitive and fast-moving market.
ABOUT MAGNUS EGEBERG
Magnus Egeberg is the CEO of Mastercard Payment Services. Magnus is heading up Mastercard’s account to account business in the Nordics.
Prior to joining Mastercard Magnus had a variety of leadership roles in Nets across business and technology. Prior to joining Nets, Magnus did 8 years of management consulting for the strategy arm of Capgemini.
Magnus holds a M.Sc. degree in communication technology from the Norwegian University of Science and Technology and is a Harvard Business School alumni from the General Management Program (GMP).