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Jeanette Okwu is the Founder and CEO of beyondINFLUENCE, an influencer & brand ambassador marketing agency helping clients ride the next wave of marketing. She is voted as one of the TOP 50 Global Influencer Marketing Professionals by the trade organization Talking Influence. Jeanette is an independent thought leader on social and emerging technologies specializing in building and implementing effective integrated marketing and communication initiatives. By putting data and storytelling front and center, she is keen to unite her clients with influencers meaningfully to achieve revenue, performance, and transparency. 

At the heart of beyondINFLUENCE’s mission is the belief that meaningful connections between brands, creators, and consumers drive lasting business success. BeyondINFLUENCE harnesses the exceptional creativity of content creators and connects them with brands to deliver first-class influencer marketing campaigns. They analyze trends, social media patterns, and consumer insights, and most of all, listen to influencers and their audiences. Through beyondINFLUENCE’s full-service approach, brands gain a trusted marketing partner committed to creating creator collaborations that not only achieve business objectives but also provide genuine value to audiences.

BeyondINFLUENCE has delivered successful influencer and creator marketing campaigns for leading global brands across the luxury, beauty, automotive, and entertainment industries. Notable projects include managing the European influencer marketing strategy for Korean beauty brand d'Alba, supporting its expansion across EU markets. The agency has also led campaigns to establish digital platforms such as Youtube Shorts in the German market. Through these and similar campaigns, beyondINFLUENCE has built a reputation for combining strategic insight, data-driven decision-making, and creative excellence to deliver measurable results, foster brand affinity, and create meaningful connections between brands and consumers.

Jeanette has a deep understanding for all things digital and social. She spent 20 years in the United States and extensive time in China and now resides in Europe, gaining knowledge and expertise of emerging trends in the social media space. As a pioneer in the influence/content creator marketing space, Jeanette holds numerous board positions as a former Advisor Member of the American Influencer Council (AIC) and current Member of the Steering Committee of the Branded Content Marketing Association (BCMA) in Great Britain. She is an Executive Board Member of the German Influencer Marketing Council BVIM e.V..

Her key areas of expertise include not only trending media, digital marketing, and social technologies but also strong, best-in-class strategy and business development. She is fascinated by how consumers think, behave, and interact with brands in our always-on world. Through her work she aims to devise strategies to not only benefit the brand, but to grant the consumer something valuable in return for their attention.